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Hey I'm Sami, 

Master of Subtle Beauty


Bridal Makeup Specialist

Here are 5 facts about me...

1. I was born in Wales but have lived in Herefordshire, England, my entire life. I still feel Welsh at heart. 

2. I am the mother to one gorgeous little boy. My sole reason for everything.

3. My favourite colour is Yellow - its just a super happy colour. 

4. I am an absolute magpie, and am drawn to anything with a bit of sparkle. 

5. I suffered with a condition called M.E as a teenager and young adult. My experiences have taught me strength, resilience and compassion. 



A Bit More About Me

I am a bridal makeup specialist with a simple yet profound mission - to inspire self-confidence through the artistry of makeup. I firmly believe that the most beautiful thing you can wear is confidence, and my craft is dedicated to enhancing, not overshadowing, the inherent beauty within each and every one of my clients.


Makeup has been a passion of mine since I was a teenager. I embarked on my makeup journey in 2009 when I trained in Beauty Therapy, qualifying best in class. I then went on to own my own busy salon for 9 years. Always evolving my skills through the beauty industry; I trained with brands such as Jane Iredale - The Skincare Makeup, Guinot, Mary Cohr, Dermagenera, Caci and Environ Skincare. It was during this time I found my true calling into the world of makeup artistry. In 2021 I decided to leave my salon behind and fully devote my time to my brides and passion for makeup - Best decision I ever made!

I work with ladies across Herefordshire, the West Midlands, South Wales and beyond, creating beautiful makeup looks for all special occasions. 

I also provide 1-1 makeup lessons for those looking to learn more about makeup and skincare. I specialise in Environ Skincare and provide only the best facials and skincare advice for my clients from this luxury pharmaceutical brand. Being able to provide my makeup clients, especially brides with bespoke skincare routines from Environ is a great perk after all the best base for any makeup is great skin. 

I am passionate about sharing my industry knowledge and makeup skills with aspiring makeup artists and those looking to hone their skills and take their business to the next level. Providing educational services to those wishing to learn more. Coaching women in business is a calling I'm working on making more opportunities for.


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